Supply Chain Management Case Studies - 2082 Words

MSYS111-12B Possible Test Questions Sessions 1-9 * What is a supply chain? The interconnected businesses that convert raw materials into consumer products via the transfer of materials, information and cash. * Draw a hypothetical milk supply chain * What is supply chain management? The management of upstream and downstream suppliers working together to create high value products for consumers as efficiently as possible to the benefit of the whole supply chain. It operates on three different levels, Strategic, Tactical an Operational. At a strategic level, the decisions are made regarding long term objectives, company direction and distribution of resources, at a tactical level this revolves around functional decisions,†¦show more content†¦* How is SCM like an orchestra LIKE practice makes perfect | timing is critical | goal for the common good, | everyone has expertise | Interdependent | audience only hears the end product UNLIKE co-location, SC is dispersed | Orch delivers output at same time | Orch has 1 clear leader setting tempo emergent property: music * Is it worth integrating supply chains? There are three levels of integration: Operational - streamlining day-to-day functions of SC processes including efficiency of inventory management and synchronised materials flow; Tactical, collaborative planning and forecasting and some levels of integrated software systems; and Strategic, a completely transparent SC where Ramp;D, investment and mission alignment might be undertaken, they may even co-locate, this is a long term partnership based on shared risks and rewards. Integration creates value and experts agree all businesses can benefit from operational integration. The degree of Tactical or Strategic integration depends on several factors; The higher the level of integration, the more trust is required between businesses. There are commercial risks to consider including the sharing of intellectual property and erosion of commercial advantage. * How much supply chain integration is enough? As a high degree of risk is involved in Strategic integration, many companies choose to integrate at a tactical or operational level. Although the higher levelsShow MoreRelatedSupply Chain Management : Case Study869 Words   |  4 PagesMicroeconomics 25 March 2015 Supply Chain Management Tom Greening once said, All management begins with planning† (Tom Greening). Those who study and research supply chain management will agree that the aforementioned quote holds true in their field. Companies looking to reduce their costs and better their customer service often look to implement supply chain management. In order to effectively execute successful supply chain management one must acknowledge the importance of demand management, communicationRead MoreCase Study : Supply Chain Management1182 Words   |  5 PagesSupply chain management is currently an important aspect in Management Information System. So much technology and brainpower have been used to improve the performance. In this decade electronic data interchange has made the process flexible, automatic warehousing and rapid logistics. Every organizations are trying to make their supply chain management more accurate using quick response, efficient customer response, mass customization, lean and agile manufa cturing. (Fisher, 1997) Value and rate ofRead MoreCase Study : Supply Chain Management1028 Words   |  5 PagesSUPPLY CHAIN MANAGEMENT IN RETIAL INDUSTRY: CONCEPTS, STRATEGIES AND WALMART CASE STUDY Mian Wang CID: 01090728 Imperial College Business School, MSc Management ABSTRACT With the rapid increase of operation cost and fast development of E-commence in today’s retail industry, traditional operation management models are antiquated. Companies attempt to enhance competitive capacity through management innovation, and an increasing amount of attention is paid to their supply chain management forRead MoreCase Study : Supply Chain Management1925 Words   |  8 Pagesimportant role in the Supply Chain Management sector of business, and majority of the companies involved in Supply Chain Management have adopted new and improve technologies to gain a competitive edge, and become leaders within their industry. Supply Chain Management has become one of the leading industries in business. Companies recognized that in order to get their products to retailers and consumers on a timely manner they have to implement successful Supply Chain Management strategies. CompaniesRead MoreCase Study : Supply Chain Management3682 Words   |  15 Pages Strategic Supply Chain Management Mini Project Report Study of Supply Chain Management in Jewellery Industry of India Submitted by: Bhawana Saraf (2014PGP104) Prakhar Nagori (2014PGP121) Raghav Bhatnagar (2014PGP124) Vinay Jain (2014PGP142) Yashvardhan Kabra (2014PGP143) Title: A study of contemporary trends in supply chain management in Jewellery industry in India. Introduction: Jewellery Market of India India s gems and jewellery industry had a market size of Rs 251,000 crore (US$ 40Read MoreCase Study : Supply Chain Management3763 Words   |  16 PagesAND SUPPLY CHAIN TERM PAPER: DELL– SUPPLY CHAIN STUDY SRUJANA SACHIDANANDA KHOT RedID: 818471037 DATE: 4/27/2015 EXECUTIVE SUMMARY Dell is well known for its uniqueness and the innovativeness in its supply chain. They were the pioneers for selling the PC at the cheaper rates. They ranked 2nd in the computer distributors. The benchmark of their successful company was because of their unique Supply Chain Management which used the ‘Built – to – order’ and ‘Direct Sale Strategies’. Supply chainRead MoreCase Study : Supply Chain Management1151 Words   |  5 Pages Supply chain management The three major phases of the production network, acquisition, generation and circulation, have been overseen freely, cushioned by extensive inventories. Expanding focused weights, and business globalization are constraining firms to create supply chains that can rapidly react to client needs. To stay focused, these organizations must decrease working expenses while persistently enhancing client administration. With late advances in correspondences and data innovation, andRead MoreCase Study : Supply Chain Management1344 Words   |  6 PagesTo succeed in today’s competitive markets companies must learn to align their supply chains with the demand of the markets they serve. Supply chain performance is now a distinct competitive advantage for companies who excel in this area. Supply Chain Management(SCM) is defined as a set of approached utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise is produced and distributed at the right quantities to the right locations and at the time in orderRead MoreCase Study : Supply Chain Management1040 Words   |  5 PagesSupply Chain Management covers a broad spectrum of jobs and responsibilities. It deals with the production, transportation, and distributions of goods. (National Career Service) The purpose of a supply chain manager is to make sure that these processes are done and documented correctly in an efficient manner. (Rutgers) An interview with a Distribution Manager at Kelloggs provided some insight on how their company does things. They have everything well organized in a way to streamline production processesRead MoreCase Study : Supply Chain Management943 Words   |  4 PagesWhen supply chain managers are brought together it is the common goal to focus on the process of getting the consumers product though the forward supply chain as quick and efficiently as possible. However, there is a need to focus on the scope of the returns process too. â€Å"Companies can no longer afford to treat reverse logistics management as an afterthought. It needs to be a core capability within the supply chain organization. For years, most shippers paid little attention to returns† (Dowlatshahi

What is outsourcing Essay - 2183 Words

nbsp;nbsp;nbsp;nbsp;nbsp;What is Outsourcing? It is a method in which companies subcontract labor and support to outside agencies (Klepper, 1997). How, why, and who companies outsource to are quickly becoming social topics of discussion in our society. Everyone seems to have an opinion on outsourcing. I bet that I can walk into a social gathering right now and hear discussions like â€Å"outsourcing is good for the American consumer† or outsourcing takes jobs away from all of the hard working Americans.† In either case, outsourcing has raised great concerns over its effects on the American economy. In this paper, I will discuss the types of outsourcing, pros and cons associated with outsourcing, management views of outsourcing, employee†¦show more content†¦Also, it may be more expensive to outsource. Sometimes it is cheaper to keep a process in-house as compared to outsourcing. Security and confidentiality concerns may arise, especially with payroll and confide ntial information such as salary (Earl, 1996). nbsp;nbsp;nbsp;nbsp;nbsp;BPO is similar to information technology outsourcing but includes outsourcing related to accounting, HR, benefits, payroll, and finance functions and activities (Embleton, 1998). Business Process Outsourcing (BPO) is a decision to subcontract some or all important, non-core, business processes. This allows companies to invest its time, talent, and capital on basic business strategies that help company growth. Better and more affordable services become available for consumers and taxpayers (Embleton, 1998). Outsourcing allows companies to operate on an around-the-clock, 24/7 production cycle, further adding to productivity (Embleton, 1998). No matter what type of outsourcing a company uses, there is a see-saw effect, someone on the high and low end. There are pros, cons, positives and negatives. For example, if you are a cost-cutting director at a competitive company, the mention of outsourcing, especially offshore, may bring a smile to your face. For computer programmers, call center workers, or factory workers the reaction is likely to be more negative. The primary pro is that outsourcing jobs outside of the U.S. may help toShow MoreRelatedWhat Is IT Outsourcing?1086 Words   |  5 PagesIndia is facing competition from other countries around the world in IT outsourcing. China, Ireland, The Philippines, Malaysia, Vietnam, Poland, and Egypt are just some of the countries that are aggressively looking at IT outsourcing for growth. Over the years, these countries have been developing their country to be able to provide IT outsourcing and lay a strong foundation to sustain this new idea. According to KPMG (2016), some o f the investments these countries have done are build a huge marketRead MoreWhat Are The Challenges Of Outsourcing Research And Development To India846 Words   |  4 PagesThere will be some technology standards issues that the company will encounter by outsourcing research and development to India. Business Process Outsourcing (BPO’s) in India do not always display sufficient compliance with data security and privacy policies that are up to U.S. standards. Therefore, security requirements will be an issue in the research and development collaboration between the U.S. and the India offices. Even though the laws may have similarities, there are no global legal systemsRead MoreOutsourcing American Jobs Essay1561 Words   |  7 PagesIntroduction Outsourcing of American jobs overseas is displacing Americans in the United States. American blue-collar workers and the Middle Class American will soon be a word of the past if the US government continues outsourcing the low-skill jobs overseas. One of the concerns in regards to the outsourcing of jobs is that wages of American jobs versus the wages of the Chinese, Japanese, Indians and Philippians are much less. If these workers were using the same identical technologyRead More Outsourcing Essay1680 Words   |  7 PagesOutsourcing Outsourcing has become a very popular issue, and it has reached an all-time climax. Firms are starting to do this a lot more than than in the previous decade. What is outsourcing? Outsourcing is defined as â€Å"The procuring of services or products, such as the parts used in manufacturing a motor vehicle, from an outside supplier or manufacturer in order to cut costs.† And it has become a big issue in our country. There are thousands of articles and books written on it, and you can attendRead MoreThe Advantages and Disadvantages of Outsourcing1442 Words   |  6 PagesWhat are the advantages and disadvantages to outsourcing in the global marketplace? In these times of great globalization where many countries have erased their borders when it comes to trade outsourcing has become an option for many companies. Whether or not to outsource is a key question that companies must consider. According to the Pros and Cons of Outsourcing, â€Å"The decision to outsource or not is a matter of finding the right balance-the balance between managing labor costs, workflow, employeeRead MoreOutsourcing Of Aviation Maintenance Practices And The Effects Of Globalization1352 Words   |  6 Pages Outsourcing of Aviation Maintenance Practices and the Effects of Globalization Matthew Wilkerson Embry-Riddle Aeronautical University Worldwide May 16, 2016 â€Æ' Abstract Within the aviation industry outsourced maintenance practices have become increasingly more prevalent to maintain current assets. There is generally three processes currently being utilized by the airline industry: outsourcing specific maintenance needs, in-house operations, and lastly, a hybrid approach, which entails a combinationRead MoreLabor in the United States and Outsourcing Essay1034 Words   |  5 PagesOutsourcing emerged on the financial arena during the 1980s and has since then been spreading. Outsourcing production was furthered with the process of globalization which provided a new component leading to the strengthening of resources, skill and labor specializations across the world. The process of outsourcing is using the skill and abilities of a third-party to accommodate society on the foundation of labor. As stated earlier, it was during the 1980s that the process kicked off mainly due toRead MoreOutsourcing : Outsourcing And Outsourcing1541 Words   |  7 Page syears, although outsourcing has been seen as a common method used to achieve a successful business, many literatures on Information System still believe that most of the software could be better off build in-house and this can also be supported with the fact that there are evidences of organisations that took a significant damage from outsourcing. Therefore, whether or not a company should outsource part of their projects, it all depends on how the organisation manages its outsourcing system. This paperRead MoreTaking a Look at Global Outsourcing1407 Words   |  6 PagesGlobal outsourcing has been claimed as one of the major drivers for the globalization of production. Discuss how global outsourcing benefits the firms and why firms choose to engage in outsourcing. Global outsourcing is used by companies to help enhance and develop the business. Global outsourcing also taken by a firm to help solve problems that occur in an Organizations. Global outsourcing is helping organizations to take some expertise from outside which takes outsourcing locally and internationallyRead MoreOutsourcing: Staying Competitive In The Global Market Essays1719 Words   |  7 Pagescompanies are faced with the decision of relocating part of their operation offshore. This paper will address what key elements companies in this situation need to address, such as, quality of customer service provided, security of confidential information, and the possibilities of cost savings, in order to be sure that outsourcing is the best solution for their company. Outsourcing to Stay Competitive For companies to stay competitive in todays global market, many are facing the decision

Going Back to School - Free Essay Example

Sample details Pages: 2 Words: 698 Downloads: 4 Date added: 2017/09/12 Category Advertising Essay Tags: Homeschooling Essay School Essay Did you like this example? Wendy LeRay English Composition 121 Katie Newbanks 08/19/2009 I could probably name a thousand reasons why I decided to go back to school. But, the main reason is for my family. School is very important in our house. Don’t waste time! Our writers will create an original "Going Back to School" essay for you Create order Without education the only job out there is running a cash register for minimum wage. It is hard to make a living on $5. 25 per hour. Believe me, I know because I have tried to do it. I wanted to be able to provide a better life for my family. I want my kids to have more than I did growing up. Growing up my dad worked offshore until he got hurt and had to have back surgery. After that, my mom worked; I would go to school, come home to cook, and clean. It was hard, but I did it. I would wear hand me down clothes from my cousins, and they would go to school and tell the other kids. My kids deserve more than what child support can provide for them. It is hard waiting and wondering if it is coming in on time. If not then; bills get paid late, kids cannot do what they want, and I become the bad guy. While trying to better myself, I have started subbing so at least we have some money coming in. I found out while subbing that I love teaching and love the kids. I can honestly say that without state help I don’t know where I would be. I get food stamps which puts food on our table and in our stomachs. We are all three on the Medicaid program. This pays for doctor’s visits, the kid’s medicine, and pays most of my medicine. I have a co-pay to pay which is not much, thank God. If we didn’t have these programs I don’t know how I would make it. The kids also get free lunch from school. I am grateful for that because I do not know how I would get the money for both girls to eat at school. Although I am grateful for all the help I would also like to be able to do it by myself. Going back to school means I can better myself and in doing that, I can provide a better life for my family. It’s hard telling them no because we can’t afford it; or we can’t do anything without money. My mom lives with us and right now and she helps me. I want to be able to take care of her like I promised my dad I would. My mom never asks for anything and always puts my kids before herself. She lives on a fixed income and most of that pays the bills and gets the kids what they need. I want to take care of my mom because I promised my dad before he died that I would take care of her. I am also the only one who wants to take her in. My brother could care less where as I care. I want my mom to be able to spend her money on her and not my kids unless she wants too. Teaching is a perfect job for me as a single mom. I am off when the kids are out of school. We have the same holidays and summer time off. I am home in the evening when they are. My goal is to graduate so my daughters Breanna and Krystal can be proud of me. I can also get off all state help, which I would be happy about. I also would not be dependent on the child support like I am now. So, for me and my family, I made the decision to go back to school and get my teaching degree. When I finish school I will be able to provide for my family and not have to depend on anyone else. My dream to finish school, and be on the dean’s list is near. I have two years left and I am enjoying every minute of it. I found that I love to teach the pre-k class more than anything.

Mad, Am I - 872 Words

Mad, Am I? From the beginning of the story â€Å"The Tell-Tale Heart† by Edgar Allan Poe, the narrator claims that he is very nervous and sensitive, but not mad and insane. Throughout the whole story he tries to make the readers believe that he is not mad by comparing his actions with the actions of a mad man. He hated the old man’s eye and became obsessed with it, so he planned to kill the old man even though he loved the old man. He has â€Å"the sense of hearing acute† all the things from ‘the heaven’, ‘the earth’ and ‘the hell’ (Poe). This clearly shows that either he could be a psychotic killer or mentally diseased, even though his actions while killing were precise, pre-planned, and cunning. The more he is trying to prove he is not mad, the inconsistencies in his sayings show his killing for a small reason, and the confession at end of story prove him even more insane. In the first paragraph, he explains that he has been ‘very dreadfully nervous’ and he still is while telling the story, but again, he claims that he is going to say ‘the whole story calmly and with detail observation’(Poe). He indeed speaks a senseless thing as nobody could be calm and nervous at the same time. So, it’s just his ignorance of accepting the fact that he is mad. On the eighth night when he tries to enter the room, he slips his thumb upon the tin fastening waking the old man. Although he claims he stayed still and quiet at that time, he actually gets afraid and shocked that he can’t even ‘move aShow MoreRelatedI Am A Mad Genius982 Words   |  4 PagesA mad genius: a person that has an extraordinarily high IQ, and is often overly â€Å"eccentric†. Scientists, and historians have been debating for years if there is a link between madness, and intelligence. Many Scientists have been proclaimed as a â€Å"mad genius.â⠂¬  This list includes Nicola Tesla, who is â€Å"the man that created the 20th century.† While he may be extremely intelligent, â€Å"he suffered from an extreme case of OCD, and germephopia. He also would refuse to touch anything round† (Bayne) . Tesla isRead MoreA Hero Or A Monster?1485 Words   |  6 PagesA Monster? As Noel Carroll states in his essay, The Nature of Horror, horror is one of the genres â€Å"in which ideally the emotive responses of the audience run parallel to the emotion of characters† (Carroll 52). It is also true in Matheson’s novel I Am Legend. By showing the protagonist’s tragic experience, the author deftly engenders the audience’s sympathetic emotion to the main character, which initially makes the audience believe the main character will be a hero to heal the world. However, theRead MoreIsolation And Its Effects On Its Victims3562 Words   |  15 Pagesdoes not require to be all alone to be isolated as there are different types of isolation, and one that is quite common today is being socially isolated. The four texts that portray one of these subtopics are ‘Cast Away’ directed by Robert Zemeckis, ‘I Am Legend’ directed by Francis Lawrence, ‘Miss Brill’ by Katherine Mansfield and ‘The Bath’ by Janet Frame. Connection One: Victims that are in state of isolation try to overcome it through obtaining some sort of companionship Those that are absolutelyRead MoreEssay on Madness in King Lear: Act 4848 Words   |  4 Pagesrealizing his mistake, the point of tragic vision. The theme of madness in King Lear is first shown in the act through Cordelias statement to the guards about the condition her father is in. Cordelia says quot;Alack, tis he! Why, he was met even now as mad as the vexed sea, singing aloud, crowned with rank fumiter and furrow-weeds, with hardocks, hemlock, nettles, cuckoo-flowers, darnel, and all the idle weeds that grow in our sustaining corn.quot; [Act iv, iv, 1-6]. This gives a great description ofRead MoreAlice s Adventures Of Unhallowed Depths1749 Words   |  7 Pagesalready behind her. The rabbit had an expectant demeanor. Not knowing what this might imply, Alice asked what was going on. â€Å"What’s going on? Am I supposed to be here?† Alice asked so innocently. You re mad! said the rabbit. â€Å"How is that relevant to my question?† responded Alice. We re all mad down here! retorted the rabbit. But how do you know I m mad? asked Alice. If you weren t, you wouldn t even be here. stated The Rabbit. That very statement intrigued Alice. Were all the doctorsRead MoreAnalysis Of The Of The Bed 926 Words   |  4 Pageslife. â€Å"I don’t want you to hate me, but I need to find myself.† She probably read the note about one hundred times. Now she sat on the bed dressed in a nice blue day dress. She had been invited to Denise’s birthday party. Denise was Niall’s sister in law, so that meant Niall would be at the party. Was she nervous? Yes, what was he going to do? She had made sure that she looked perfect. Her hair was curled, makeup done, and she had a beautiful dress on that really made her look great. â€Å"Hey, I am so gladRead MoreEssay on Point of view Tell-Tale Heart610 Words   |  3 Pagescontinually stressing to the reader that he or she is not mad, and tries to convince us of that fact by how carefully this brutal crime was planned and executed. The point of view helps communicate that the theme is madness to the audience because from the beginning the narrator uses repetition, onomatopoeias, similes, hyperboles, metaphors and irony. quot;True!--nervous--very, very dreadfully nervous I had been and am; but why will you say that I am mad? The disease had sharpened my senses--not destroyed--notRead MoreEssay on Apa Mad Hatter Diagnosies1186 Words   |  5 PagesThe Mad Hatter is the infamous character from Alice in wonderland. Using the muti-axis diagnosis as provided by the DSM-IV I will discuss and Diagnose this character pun intended. The only thing in this paper that will be neglected is Axis V which would require a face to face professional therapy session (APA 2000). To accurately diagnose the Mad Hatter it is essential to review his past in combination with his current symptoms. After carefully examining and giving a diagnosis to the Mad Hatter IRead MoreMy First Obsession Is Life1370 Words   |  6 PagesI have 10 obsessions in life. I’m not sure if they will ever go away. But life would be no fun without any obsessions. My first obsession is life. I love life and what you can do with it. I love the way people laugh at a joke or become afraid when watching a scary movie. It amazes me how children feel most safe in their parents arms. And how you learn so much from how other people before you had lived their life. I think this one of my obsessions because life can be taken away in a blink of an eyeRead MoreMy Day Without Laughter Is A Day Wasted972 Words   |  4 Pageswithout laughter is a day wasted†. I cannot even begin to express how accurate that quote is because humor takes up an enormous portion in my day to day life. I love to laugh; I love that pain in your stomach that you get from laughing too hard. I love the feeling of lightness that you get physically and mentally from laughing too hard. My favorite television shows, movies, videos, and people are somehow connected to if they have made me laugh or not. I would say that I have made my fair share of people

Othello, By William Shakespeare - 1856 Words

One of the most interesting qualities of the play Othello are the intricate webs Shakespeare crafts connecting many characters to every event. Although some actions may seem to affect only a select few at first, the webs almost always intertwine more characters over time. When considering all the examples of such, perhaps the most extreme example is Iago’s conspiracy against Othello. What starts out as a conspiracy against Othello transforms into a series of acts that end up hurting many more than just Othello, and involve nearly every character in the play. Although such a result may be hard to believe, Iago’s rapid degradation from a masterful conspirator to an impulsive, helpless, and sloppy killer is one that happens quite often in the†¦show more content†¦When it came to the task, Iago followed the same protocol as necessary for hackers. When Iago first used his connection to Othello for evil, his first goal was to plant his specially crafted virus into Ot hello’s long term memory so it could terrorize him every waking moment. The virus, designed for maximum damage, was the idea that Desdemona was cuckolding Othello. Although the task of getting this idea into Othello’s memory may appear simple, it was far from it, because he first had to get through Othello’s firewall. Like Othello’s primary defense, a computer’s firewall will not let any programs gain access to the hard drive unless they are from a trusted source. Because the play does not reach far enough into the past to where Iago began to create such an image, it is impossible to determine whether Iago did so in order to address this issue. Regardless of the motive, Iago was clearly successful at creating a trustworthy identity, and was able to overcome this obstacle with ease. This is shown when Othello trusts Iago to protect his very wife at the end of act 1, declaring â€Å"my life upon her faith. Honest Iago, my Desdemona must I leave to t hee/ I prythee, let thy wife attend on her,/ and bring them after in the best advantage.† (1.3.295) Although gaining access to the hard drive temporarily is no doubt important, it is pointless without masking the identity of the

Description of Business Ethics free essay sample

Suppliers in developing countries face regulation from MNCs through supply chain management. Small scale indigenous competitors exposed to powerful global players. Global business activities brings the company in direct interaction to local communities with possibility for erosion of traditional community life; globally active pressure groups emerge with aim to â€Å"policeâ€Å" the corporation in countries where governments are weak and tolerant. Globalization weakens governments and increases the corporate responsibility for jobs, welfare, maintenance of ethical standards, etc. Globalization also confronts governments with corporations from different cultural expectations about issues such as bribery, corruption, taxation, and philanthropy. Consumers Suppliers and Competitors Civil society (pressure groups, NGOs, local communities) Government and regulation  © Oxford University Press, 2007. All rights reserved. 2 Higher Education Sustainability: a key goal for business ethics?  © Oxford University Press, 2007. All rights reserved. 2 Higher Education Corporate commitments to sustainability Company BP Sustainability Statement Source â€Å"For BP, ‘sustainability’ means the capacity to endure as a group: by Sustainability renewing assets; creating and delivering better products and services that Report, 2005 meet the evolving needs of society; attracting successive generations of employees; contributing to a sustainable environment; and retaining the trust and support of our customers, shareholders and the communities in which we operate. We will write a custom essay sample on Description of Business Ethics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † â€Å"The ICI Board is committed to the principles of sustainable development Sustainability †¦ Why?

Belonging to Neither Culture Essay Example For Students

Belonging to Neither Culture   Essay In The God of Small Things Arundhati Roy notifies the reader that her novel makes people upset because the way I see the world does not allow people to let themselves off the hook, it leaves little space for pleading innocence. And its uncomfortable to face the fact that all of us are complicit in whats going on-victims as well as perpetrators (Roy 330). The novel centers around the Ipe family and the main characters, Estha and Rahels grandaunt, Baby Kochamma. She is a persistent, manipulative, and bitter Indian woman who lives in a town in India called Ayemenem. Baby Kochamma is important to show Roys idea of being a victim of her Indian culture as well as perpetrator of the British culture. Baby Kochamma doesnt openly admit the fact that she is complicit about being caught between cultures but her actions reveal how she belong finds herself belonging to neither culture. Baby Kochamma has a double consciousness of being a victim of her Indian culture but also a perpetrator of gaining the British culture. This double consciousness Tyson defines as a consciousness or a way of perceiving the world that is divided between two antagonistic cultures (Tyson 421). Baby Kochammas Indian culture has her stuck between that and the British culture through falling in love with Father Mulligan, arrogantly talking about Shakespeares The Tempest, and ditching her garden for a television. She hopes these will allow her to become part of the British culture as well, but she often has the feeling of belonging to neither rather than both, and by the time she is thought to gain belongingness its too late in her life (Tyson 421). When Baby Kochamma is 18 years old she falls in love with Father Mulligan, an Irish priest but she does not gain his affection back. She figures that if she shows him how charitable she is, he will fall in love with her. She thinks of them together and that was all she wanted. All she ever dared to hope for. Just to be near him (25). Baby Kochamma longs for Father Mulligan to accept her love but because hes a priest, he cannot marry. Through her ongoing love for him she shows her double consciousness taking hold of her and leaving her stuck between wanting his culture and her own. Baby Kochamma forcibly baths a kid in the public well every Thursday so Father Mulligan will see how sweet and wonderful she is. When this does not work, her stubborn single-mindedness (25) causes her to pretend to be interesting in religion and enter a convent where she defied her fathers wishes and became a Roman Catholic She hoped somehow this would provide her with legitimate occasion to be with Father Mulligan (25). Though this seems like a foolproof plan, it does not actually work, and Baby Kochamma is miserable at the fact that Father Mulligan does not love her back. Baby Kochammas persistence of gaining a relationship with Father Mulligan is shut down and she eventually drops out of the convent forcing her to neither feel part of his culture or her own that she tries to stray from. Baby Kochamma continues to try to be part of the British culture by showing her knowledge of The Tempest, but she finds her double consciousness keeping her from neither culture again. When Margaret Kochamma, Baby Kochammas nephews ex-wife and her daughter Sophie Mol come to visit from England, Baby Kochamma tries to show off to Sophie Mol and Margaret her expertise on Shakespeares The Tempest. Rahel notices that Baby Kochamma starts speaking in a strange new British accent (137) along with trying to show off her knowledge of Shakespeare and all things British. Baby Kochamma tells Sophie Mol she was so beautiful that she reminded her of a wood-sprite. Of Ariel. (138). Before Sophie Mol can even answer Baby Kochamma jumps on her and repeats Dyou know who Ariel was? Ariel in The Tempest?' (137). .udd649cd9bc591ba533aebb8c2ef87ba2 , .udd649cd9bc591ba533aebb8c2ef87ba2 .postImageUrl , .udd649cd9bc591ba533aebb8c2ef87ba2 .centered-text-area { min-height: 80px; position: relative; } .udd649cd9bc591ba533aebb8c2ef87ba2 , .udd649cd9bc591ba533aebb8c2ef87ba2:hover , .udd649cd9bc591ba533aebb8c2ef87ba2:visited , .udd649cd9bc591ba533aebb8c2ef87ba2:active { border:0!important; } .udd649cd9bc591ba533aebb8c2ef87ba2 .clearfix:after { content: ""; display: table; clear: both; } .udd649cd9bc591ba533aebb8c2ef87ba2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udd649cd9bc591ba533aebb8c2ef87ba2:active , .udd649cd9bc591ba533aebb8c2ef87ba2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udd649cd9bc591ba533aebb8c2ef87ba2 .centered-text-area { width: 100%; position: relative ; } .udd649cd9bc591ba533aebb8c2ef87ba2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udd649cd9bc591ba533aebb8c2ef87ba2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udd649cd9bc591ba533aebb8c2ef87ba2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udd649cd9bc591ba533aebb8c2ef87ba2:hover .ctaButton { background-color: #34495E!important; } .udd649cd9bc591ba533aebb8c2ef87ba2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udd649cd9bc591ba533aebb8c2ef87ba2 .udd649cd9bc591ba533aebb8c2ef87ba2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udd649cd9bc591ba533aebb8c2ef87ba2:after { content: ""; display: block; clear: both; } READ: Mcdonaldization (1812 words) EssayAlready before Sophie can even speak Baby Kochamma is displaying her knowledge of this novel and the spirit Ariel in it by putting them down, as to be shocked they do not understand her. Sophie Mol repeats over and over she doesnt know this reference but Baby Kochamma is persistent again with hoping to gain their culture and repeats Shakespeares the Tempest? (137). It is clear by that now Sophie Mol has no clue what Baby Kochamma is saying and Baby Kochamma is purposely doing this to show she knows of this British works. Again Baby Kochamma is rejected by Sophie Mol and her culture, by Sophie Mol not understanding her reference to Ariel. B aby Kochamma hopes to gain a part of the British culture by being overly full of herself in front of Sophie Mol and trying to show off. But as Sophie Mol reveals, Baby Kochammas double consciousness leaves her rejected by the culture and she finds herself back where she started, not part of either culture. Later in Baby Kochammas life when she is 80 years old she is able to gain a feeling of being part of other cultures through the television. After her first rejection of trying to gain Father Mulligans culture, Baby Kochammas father comes to get her out of the convent and sends her to the University of Rochester in New York, where she gets a degree in Ornamental Gardening. Baby Kochamma has a passion for her garden: raised a fierce, bitter garden that people came all the way from Kottayam to see (26). She raises many different flowers like Rubrum and the Honneymoon, but the flower she loved the most was the anthurium, (27) which is natively from South America. Her garden has many plants from around the world, even a host of Japanese varieties, (27) and they demonstrate her desire of different cultures in which she hopes to be part of. After enduring more than half a century of relentless, pernickety attention, (27) Baby Kochamma now later in life, abandons her ornamental garden. Baby Kochamma has installed a dish antenna on her roof of her home in Ayemenem and presided over the world in her drawing room on satellite TV (27). This new way of living brought the impossible excitement that engendered in Baby Kochamma (27) out and she never looks back to her garden. She now feels a sense of belonging with other cultures because through the television she is able to watch blondes, wars, famines, football, sex, music, coups detat, (27) all at the same time. Baby Kochamma feels a connection to the western culture around her but its too late. There is no one in her life anymore for her to show off her new cultural identity. Rahel notices her beginning to wear makeup but her lipstick mouth had shifted slightly off her real mouth, (22) revealing its too late in life for her to change anything, especially to make cultural changes. Rahel then acknowledges Baby Kochamma is living her life backwards, (23) because wearing this make-up and watching television is something o thers usually begin their life with. If Baby Kochamma was able get through her double consciousness earlier in life when she wasnt alone she would have been living her life the way she wanted, not being struck between cultures. Baby Kochamma is left late in life with the luxury of her television and a sense of belonging to some part of a culture unlike earlier in life, in which her double consciousness frequently left her not belonging to her own culture or to the British culture. Although she is able to gain belonging, Baby Kochamma still finds herself as Tyson describes arrested in a psychological limbo (Tyson 421). This mental doubt is left because she is still uncertain about belonging to these cultures when there is no one in her life to experience it with. Baby Kochammas personality is intended to advise the reader how double consciousnesspersist in decolonized nations today (Tyson 422). She is a miserable character throughout the novel but is helpful in the novel to show how one can be a victim of their culture as well as a perpetrator of another, even in todays society.