Integrated Marketing communication Assignment Example | Topics and Well Written Essays - 500 words

Integrated Marketing communication - Assignment Example have to be included to create space or new roles and responsibilities brought in by the new concept brought about by the Girls next-door TV show (Clow & Baack, 2012). The external stakeholders include customers, those who watch the TV show and those who are against it. All these people will be affected by the new events because some customers will like the idea and some may not want to be associated with it. The show lovers could be attracted to the Olive Gardens’ restaurants while those who are against the show may decide to cut their link with the restaurants (Clow & Baack, 2012). For casual observers of media, the Sexiest Girls of Olive Garden will appear to be a sponsorship because of several factors. First, the show will feature the name of the restaurant, which to them will mean that it is sponsored by Olive Gardens. Secondly, Olive Garden had not accepted or denied whether it funds the show or not. Therefore, for casual observers of the media, they would ride on the notion that the show is funded by the restaurant. This event is an instance in which damage-control programs were in order. Olive Garden is understood through a brand and image of family, friends and fun. However, despite the fact that Kendra Wilkinson mentioned Olive Garden as a genuine fan and with sincerity, it came as a promotion strategy. This is the damage that the Sexiest Girls of Olive Garden show seems to control. This show is a follow up event of what had already occurred (James, 2007). I agree with Kendra Wilkinson that Olive Garden could afford to appear a little edgy without detracting from its family friendly brand. Olive Garden is not just about family but also about friends and fun. Therefore, appearing edgy would center on the fun part of its brand. Olive Garden will be able to attract the people who watch The Girls Next Door who are not its customers yet. They could join the Olive Garden fraternity as friends or even family because these groups exist among the watchers.