Slide one What is advertising Slide 2 Advertising:- The activeness of attracting public management to a point of intersection or business, as by paying(a) announcements in the print, broadcast, or electronic media.www.dictionary.com Slide 3 Propaganda- The systematic propagation of a doctrine or wee or of information reflecting the views and interests of those advocating much(prenominal) a doctrine or cause.www.dictionary.com Propagation:-The process of spreading to a larger area or greater number Doctrine :- A formula or body of principles presented for acceptance or belief, as by a religious, political, scientific, or philosophic group Slide 4 Does advertising make us buy things we do non await? Slide 5 -A substantial portion of our scotch system is devoted to the fulfillment of indispensabilitys and desires which go well beyond the basic necessities of life. -Advertising is an inherent part of this activity and one of the most(prenominal) visible elements of the mass distribution system. -only source of income that technical intercommunicate and television stations have -two-thirds of the income for newspaper and magazine publishers. Without this the media communications effort would cease Slide 6 -Philip Nelson suggests that lower the utility harbor (that is the less good the harvest-home benefits the consumer) of a product the more than heavily announce the product and the more likely it leave behind become a reiterate purchase. -product purchaser is not the final examination user.
- Price ginger wear out increase as advertisements increase Slide 7 Slide 8 Slide 9 Slide 10 Slide 11 Slide 12 The in store(predicate) of advertising? Slide 13 Advertising in declination? enterprises have an innate call for to communicate with their publics Slide 14 1.Interactive television -The interative screen provides you with options to accept or decline an advertisers special offer. 2. denture shopping channels 3.WebTV When a WebTV contributor clicks on a pennon ad, they view a beneficial-screen, full-motion commercial... If you want to get a full essay, order it on our website: Ordercustompaper.com
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