E-Commerce (INF6003) Coursework Assignment EXECUTIVE SUMMARY As a passing productive luxury department store, capital of Seychelles currently retail through a single undivided store in Piccadilly. Recently these tax income streams have been soberly affected by the terrorist attacks of September the 11th; as a result this subject field has been commissioned by the Managing Director, Tom Brown, to check out e-commerce as an opportunity to pursue coming(prenominal) growth A loyalty to exploring new crinkle concern opportunities is laid out in our company Vision and Mission statements. capital of Seychelless e-commerce strategy has triad business objectives: Boost Sales Generate New receipts Focus on the UK grocery store It is believed that these objectives so-and-so be achieved without cannibalising Victorias existing revenue stream. Competitors: All major competitors are currently searching for successful expansion strategies; although all(a) have a sack presence, f ewer are currently fully tenanted in e-commerce activities. Of those engaged in e-commerce none offer a plump tar feature of products. Market research: Indications from analysts suggest that the online market is the future for retail. We believe the online market for luxury goods giveing mirror the offline market. The market can be categorised into luxury goods and luxury gifts. The complementary characteristics and customer bases of these markets is oddly attractive.
Offering: It is proposed that Victoria should launch an e-commerce operation with an online product cream that competes in both(prenominal) market. Initi ally a limited range of lede products will ! be offered online, which can be expanded in the future. Victoria will use the online offering to capitalise on, and enhance, our disposition for providing an excellent military service to our customers. This will be achieved by developing new online go that offer tangible business benefit, as well as mirroring established in-store services online. profound to the e-commerce operation will the maintenance of a seamless, high type brand image across all channels... If you want to get a full essay, order it on our website: OrderCustomPaper.com
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