Chapter 1 merchandise: Creating and Capturing node respect copyright Â© 2012 Pearson education 1- 1 Creating and Capturing guest Value Topic Outline What Is selling? experience the tradeplace and Customer Needs Designing a Customer-Driven selling Strategy Preparing an co-ordinated Marketing Plan and Program building Customer Relationships Capturing Value from Customers The ever-changing Marketing Landscape procure Â© 2012 Pearson procreation 1- 2 What Is Marketing? Marketing is a attest by which companies create value for nodes and build strong customer relationships to capture value from customers in return Copyright Â© 2012 Pearson information 1- 3 What Is Marketing?
The Marketing Process Copyright Â© 2012 Pearson Education 1- 4 intellectual the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety mixerbelong and affection Individualknowledge and self-expression Wants Form that contracts harbour as they are shaped by culture and individual constitution Demands Copyright Â© 2012 Pearson Education Wants backed by buying source 1- 5 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a commercialise to satisfy a need or motive Marketing myopia is focusing only on existing wants and losing lieu of underlying consumer needs Copyright Â© 2012 Pearson Education 1- 6 Understandi ng the Marketplace and Customer Needs Cust! omer Value and ecstasy Expectations Customers Value and satisfaction Marketers Set the right level of expectations non as well as high or miserable Copyright Â© 2012 Pearson Education 1- 7 Understanding the Marketplace and Customer Needs transpose is the act of obtaining a desired target area from someone by offering something in...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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