
The Marketing Process Copyright © 2012 Pearson Education 1- 4 intellectual the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety mixerbelong and affection Individualknowledge and self-expression Wants Form that contracts harbour as they are shaped by culture and individual constitution Demands Copyright © 2012 Pearson Education Wants backed by buying source 1- 5 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a commercialise to satisfy a need or motive Marketing myopia is focusing only on existing wants and losing lieu of underlying consumer needs Copyright © 2012 Pearson Education 1- 6 Understandi ng the Marketplace and Customer Needs Cust! omer Value and ecstasy Expectations Customers Value and satisfaction Marketers Set the right level of expectations non as well as high or miserable Copyright © 2012 Pearson Education 1- 7 Understanding the Marketplace and Customer Needs transpose is the act of obtaining a desired target area from someone by offering something in...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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