Brand management of Ritz Carlton Hotel

Content Introduction         Pg. 2         Importance of service shit         Background culture of The Ritz-Carlton Hotel         Reasons for choosing The Ritz-Carlton Objectives         Pg. 3 Conceptual background         Pg.3          scrapes essential idea         Brand chartering Methodology         Pg. 4 Result and word                  Brands central idea         Pg. 4- 10         Brand chartering         Pg. 10- 15 testimonial         Pg. 15- 16 Conclusion         Pg. 16 Reference         Pg. 17 appurtenance         Rewards         Pg. 18         Brand chartering thoughtpad         Pg. 18         Interview questions         Pg. 19- 20           vegetable marrow product and supplementary services         Pg. 20- 23         Types of information stored in CLASS entropybase         Pg. 23         Needs and sources of market resources         Pg. 24         divine service fictitious character indicators defects         Pg. 25         Internal customers satisfaction data         Pg. 25         Percentage of turnover put         Pg. 26          specie Standards         Pg. 27          wrinkle Excellence Roadmap         Pg. 28- 29         The basic say-so growth         Pg. 30 I. Introduction Importance of service defacement A brand is an important corporate asset which is the chief(prenominal) slit for marketers to distinguish their services from competitors.

Brand management is necessity because engineering and service formulation will be copied by not bad(p) competitor quickly while only brand personalities cannot. Also, undefeated brand is valuable because it can create a spud of future earnings. Background information of The Ritz-Carlton Hotel The Ritz-Carlton, Hong Kong, was established in 1993. It is a wholly owned subsidiary of The Ritz-Carlton Company, L.L.C. in U.S.A., which manages 36 opulence hotels in different countries. The Ritz-Carlton, HK, which strategically located in the intend of the financial district of Central, is a small hotel with only 216 guestrooms and 320 employees. It is one(a) of the quintuple world-clas s hotels in the world and won oodles of awards (Appendix 1). The hotel is knowing to suit the requirements of its principal customers: (1) meeting Event Planners (2) autarkical Business and Leisure Travelers. Reasons for choosing The Ritz-Carlton As Ritz-Carlton... If you want to get a riotous essay, order it on our website: OrderCustomPaper.com

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