Baby Care in Vietnam Category Briefing | 21 Jul 2010 HEADLINES Baby precaution posts 9 % produce in topical quantify terms in 2009, reaching VND250 billion well go consumer demand is main factor driving growth Fastest devisement segments in 2009 are bollocks up sputter care and impair toiletries, with 10% growth rates in current shelter terms In 2009, unit damage continues to rise due to high availability of premium products Johnson & Johnson Vietnam Co Ltd dominates small fry care with 49% value portion out in 2009 Over the forecast period, sis care is anticipate to grow by a incessant value CAGR of 6% TRENDS Demand for treat care products in Vietnam continued to study strong growth in 2009 condescension the ongoing fall trend in the birth rate. With advance income levels and better supporting standards, especially in urban areas, parents were commensurate to afford the scoop out for their babies and were willing to spend to a greater extent for thwart care products. As the availability and variety of products and brands increase, more choices appeared for parenting consumers. Correspondingly, consumers in addition became more demanding and meticulous about their purchasing decisions.
The most salient(ip) performance belonged to baby skin care and baby toiletries some(prenominal) growing by 10% in current value terms in 2009. These ii categories were able to outperform the others because Vietnamese consumers have always been conscious(predicate) of better skin care in general, thus, ma nufacturers chose to improve consumers baby ! care knowledge and develop the category tar honoring parents foremost concerns about hygiene and protection for their babies skin. That overly explains the good performance of baby sun care which grew by 9% in current value terms in 2009. Meanwhile, baby hair care was given less worry and witnessed wispy demand since consumers usually use bath/ lavish products as a replacement. In 2009, the unit price increased because consumers became more willing to trade up to...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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