Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 words

Google consequence Study - Research Paper ExampleSWOT AnalysisSWOT Analysis is the one of the some effective and widely used tool to conduct situational analysis. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis takes into account two the internal and external environments of a firm. Internally, the framework analyses the strengths and weaknesses with respect to the ming lead key dimensions such as productivity, gay resources, finances, capacity, etc. Externally, the framework analyses the food market trends, economic conditions, regulations, technology, etc (Ferrell & Hartline, 2008). The SWOT analysis of Google can lead to a precise good understanding of the processes that are in place in Google and its positioning in terms of its competitors.StrengthsGoogle has got various strengths in the industry that makes it stand out. The basic strengths that makes Google the market leader has been described hereGoogle is the innovator and the broach in the field of search railway locomotives thereby giving it a head start over the other competitorsThe management style is open minded and Laissez Faire at its best. Thereby, the managerial decisions keep getting taken genuinely fast that leads to avoidance of lag time and increased efficiencyLarge amount of incumbent currency and steady cash flowAlthough the switch value of the product is not much or nigh nil, but the customers redeem shown immense amount of loyalty to the products of Google and Google as a brand The retention policies and the stipend policies at Google are some of the best in the world. Therefore, the attrition in Google is extremely low as compared to the general industry. This item factor translates into the tapping of the intellectual capital for them which would allow for the better leverage of market conditions. This particular feature also results in the cost efficiency as a lesser amount of bullion has to spend in the rehiring process. The other factor t hat lowers the cost is the absence of training the new hires Most of the data is translated, thereby, it can be used by a large number of the international customers The products are congenial to most of the data platforms and hardware available in the market and therefore provide the competitive march on as there are no switching costs involved in the change from an vivacious platform being used by the user There is a strong amount of accept that the company has been enjoying from the educational community making it the medium of choice as a search engine The products are considered to be extremely chic by the urbane customers that add to its appeal It has got very high profile corporate interactions with the top notch companies like insolate and Apple that make the products extremely modernistic and the user finds them easy to use. It also results in great amount of acceptance of the products aiming the corporate lines. As for example, the Sun intersperses the Google featu res with the Java runtime library(Boone & Kurtz,1995) It has already set up a number of channels in the telephone market that has only added to the market value of the product Google has been providing the service of free Wifi for the entire cities and the public areas which has led to its popularity among the various groups and the common public in general. It has led to very good public relations that have only resulted in the fostering of the growth.(Boon,2003) Google has entered